06/11/2013 02:54 EDT | Updated 06/26/2013 04:19 EDT

Dx3: Renny Monaghan Says Technology is Changing the Customer Experience (VIDEO)

The customer has never been more empowered thanks to the technological changes sweeping the retail experience, says Salesforce's vice-president of marketing Renny Monaghan.

In fact, Monaghan says that it's never been a better time to be a customer. This reality means that businesses stand to lose or gain a lot depending on how they engage the customer.

"There's a revolution going on, and you must delight the customer at every touch point," he said.

Technology has empowered the customer and they now have a louder voice than ever before, and this can be used to a company's advantage if they are willing to engage customers with these tools.

Listen to the full interview above as well as other video from Dx3 Canada