The ad, scheduled to run in The New York Times, Wall Street Journal and Washington Post, accuses "trial lawyers and some politicians" of encouraging Gulf Coast businesses to submit thousands of claims for inflated or non-existent losses.
"Whatever you think about BP, we can all agree that it's wrong for anyone to take money they don't deserve," the ad says. "And it's unfair to everyone in the Gulf — commercial fishermen, restaurant and hotel owners, and all the other hard-working people who've filed legitimate claims for real losses."
In April, U.S. District Judge Carl Barbier upheld a court-appointed claims administrator's interpretation of the multi-billion dollar settlement it reached with a group of plaintiffs' attorneys.
The London-based oil giant appealed the decision. A three-judge panel from the 5th U.S. Circuit Court of Appeals is scheduled to hear the case on July 8.
"The Court has rejected BP's argument multiple times," said Jim Roy, one of the lead plaintiffs' attorneys who brokered the class-action settlement with BP. "Simply put, BP has buyers' remorse because it guessed wrong on the cost of a deal, which it — for nearly two years — negotiated, co-authored, agreed to and sought Court approval of. The notion that BP is somehow trying to portray itself as a victim is preposterous."
BP's ad claims Barbier's ruling "interprets the settlement in a way no one intended" and results in settlement payouts to businesses that didn't suffer any spill-related losses.
BP estimated more than a year ago that it would spend roughly $7.8 billion to resolve tens of thousands of claims by businesses and individuals covered by the settlement. The company now says it can't give a reliable estimate for the total value of the deal.
Billions more hinge on the outcome of a trial designed to identify the causes the well blowout and assign percentages of fault to the companies involved.
BP spokesman Geoff Morrell said the newspaper ad is consistent with the company's efforts to keep the public informed of its economic and environmental restoration efforts.
"It explains the actions we are taking to defend the contract we agreed to and to assure the integrity of the claims process," he said in a statement. "But it is also intended to make clear that BP remains as committed today as it was three years ago to doing the right thing. While we are actively litigating the payments by the claims program for inflated and even fictitious losses, we remain fully committed to paying legitimate claims due to the accident."
Barbier appointed attorney Patrick Juneau to administer the settlement program. BP has accused Juneau of trying to rewrite the terms of the settlement and claims he has made decisions that expose the company to what could be billions of dollars in fictitious claims.
But the judge upheld the claims administrator's interpretation of settlement terms that govern how businesses' pre- and post-spill revenue and expenses — and the time periods for those dollar amounts — are used to calculate their awards.
Plaintiffs' attorneys have said the payments to businesses were clearly spelled out in the agreement. They claim BP simply undervalued the settlement and underestimated how many claimants would qualify for payments.
BP's appeal is the latest in a series of attempts by the company to effectively "deny recovery to Class Members whom BP had previously agreed should be compensated, according to negotiated, objective criteria, in exchange for a class-wide release," the plaintiffs' attorneys wrote in a filing last month.
The plaintiffs' attorneys asserted that BP had pointed to "four examples out of more than 40,000 filed claims that it hopes will shock this Court," and then relied on its own experts to claim "mistakes" or "overpayments."