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LCBO Targeting Kids? Parents Wary Of Gift-Card-For-Teacher Campaign

Some Ontario parents are accusing the LCBO, the province's monopoly liquor retailer, of having found a sneaky back-door way to advertise to kids: Get them to buy gift cards for their teachers.

The LCBO recently placed a promo on its website encouraging students to “thank your teacher for a great year with an LCBO gift card.”

The promo appeared to have been pulled down as of Wednesday, after news stories about it began to circulate, but not before CityNews screencapped it:

An LCBO spokesperson denied the retailer was trying to target kids.

But that’s not how many parents took it.

“Why target children?” Jackie Allen, whose seven-year-old son attends Toronto’s Waterfront School, asked the Toronto Star. “Since when is it OK for kids to give liquor to their teachers?

Laurel Tye, the principal at York Street School in Ottawa, told CTV News that gifts that are too personal or expensive are inappropriate from students.

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