06/26/2013 04:20 EDT | Updated 08/26/2013 05:12 EDT

Dx3: Retail Sector Undergoing Massive 'Disruptive' Change (VIDEO)

If you are running a retail business and you are not actively seeking to improve your digital capabilities, you get run over by what CEO Ali Asaria calls a "massive disruption" to the Canadian retail sector.

"Shopping is completely different now and it will be completely different five years from now because of the role of technology in the sector," he said, during an interview at The AOL Canada Conversation Studio during Dx3 Canada 2013 in March in Toronto.

To find out more about the 'disruptive changes' sweeping through the Canadian retail experience and what business need to know in order to react to these changes, watch the full video above.