07/13/2013 08:50 EDT | Updated 09/12/2013 05:12 EDT

Rogers Pulls Sponsorship After Outcry Over Chris Brown Show

ANAHEIM, CA - JUNE 22: Recording artist Chris Brown performs during the 'Powerhouse 2013' Tour at the Honda Center on June 22, 2013 in Anaheim, California. (Photo by Allen Berezovsky/WireImage)

Rogers says it's pulling its sponsorship of an upcoming Chris Brown concert in Dartmouth, N.S., after people on Twitter and Facebook called for a boycott of the show.

The hip-hop star is scheduled to perform at an event called Energy Rush at Alderney Landing on August 31.

But those opposed to the show say the people in the city shouldn't support the artist who was once convicted of assaulting his girlfriend.

Early Saturday morning, Rogers replied on Twitter, saying it's pulling its sponsorship from the event. The Rogers spokesperson said the company didn't know who would be headlining the show when they agreed to be the main sponsor.

This is not the first Chris Brown concert to face criticism.

Last November, organizers were forced to cancel a stadium concert in Georgetown, Guyana, after local protests over his 2009 beating of then-girlfriend Rihanna.

Women's rights groups and others said Brown was not welcome in the country.

Brown then backed out of the concert, citing discomfort with the protests.

In 2009, Brown hit, choked and bit Rihanna during an argument in Los Angeles. He later pleaded guilty to assault.

Since then, Brown has worked to repair his image, undergoing violence counselling and putting out a new album. He recorded a duet with Rihanna on her recently released record.

Chris Brown and Rihanna