07/30/2013 04:44 EDT | Updated 09/29/2013 05:12 EDT

New BlackBerry Q5 To Hit Canadian Market Aug. 13

BlackBerry has announced its newest smartphone, the Q5, will be available in Canada on August 13.

The phone is less powerful than BlackBerry’s Z10 and Q10 models, but will be offered at a lower price. It will combine the physical keyboard the company has become known for with a touchscreen, similar to the Q10.

The company has not yet revealed the price of the device.

Andrew MacLeod, the company’s managing director for Canada, says offering the phone to Canadian consumers is a sign of BlackBerry’s “ongoing commitment to delivering innovative technologies” to the country’s businesses and wireless users.

Technology analyst Carmi Levy says the new phone is an important element for BlackBerry to stay in the smartphone race.

“It’s probably even more important than the Z10 or Q10 in terms of stopping the subscriber slide and turning things around,” said Levy.

“The Q5 is absolutely crucial to getting the middle of the bell curve.”

Levy added that many people who have BlackBerry’s previous mid-tier model are up for contract renewal soon and will likely need to upgrade their phones.

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