Lisa Delorme is betting that Canada's highly engaged Internet users are ready to morph into Internet consumers. The catch? There isn't enough product there waiting for them to purchase.
"About 74 per cent of us are looking for things online," said Delorme, CEO and co-founder of Rent Frock Repeat. "I think we just don't have the products to offer them. I think the individuals are ready, you can tell by their behaviour online, we just need to have the products available for them."
To that end, Delorme's company, Rent Frock Repeat, is working to meet that demand. Her company offers register members designer dress rentals at a fraction of the price of purchasing high-end fashion.
Find out why she believes e-commerce is about to explode in Canada by watching the video above.
Check out all the related videos from the AOL Canada Dx3 Conversation Studio, filmed March 6 and 7th during Dx3 Canada in Toronto.