08/07/2013 11:52 EDT

Men With Beards (And Hipsters) Blamed For Bad Razor Sales


They've been blamed for taking over neighbourhoods, the rise of ironic glasses and the comeback of plaid.

Now, hipsters' lumberjack beards are taking the fall for poor razor sales.

Proctor & Gamble, which makes the Mach-3 Gillette razor (and hilarious broody commercials), said at the beginning of August that sales were falling. Meanwhile, Energizer, which makes Schick men's razors, reported that their product has dropped 10 per cent in the past year.

While there could be several factors for the loss of interest in razors (five blades is a bit intimidating, after all), Eurominotor puts the blame on hipsters for creating "the vogue for stubble" and a "growing acceptance of the unshaven look in the workplace."

To put it simply, hipsters and their elaborate mustaches and beards are killing razor sales.

But not only are the Bearded Ones not buying increasingly expensive razors, they're moving to private, cheaper labels like Dollar Shave Club and Manpacks, according to Bloomberg Businessweek.

As a result, the top guns are trying to go after the hipster market by selling electric razors that come with their own facial hair cheat sheet (yes, this is actually a thing).

Our suggestion to P&G and Energizer? Try selling some organic, sustainable hair gel along with the razor so the hipsters can style their locks in any wacky way they want.

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