08/20/2013 07:42 EDT

Kate Middleton Wears Affordable Seraphine Dress For Prince George's First Official Photo (VIDEO)

When the first official photos of Prince George and his mum and dad were released on Monday, the world ooohed and awwwed over the future king of England.

Not us. Okay, not true. We thought little Georgie was cute but our attention was drawn to the fabulous Kate Middleton who looked gorgeous in a fuschia knot dress by maternity clothing brand Seraphine.

The best part of the outfit? It only costs $72 U.S. and the company ships to Canada! (Hurry and snap up one for yourself before it sells out fast like every other dress the Duchess of Cambridge has worn!)

The Duchess is a huge fan of the UK maternity brand, having worn a pretty blossom knot frock just days after the heir to the throne was born and a polka dot mock wrap dress while shopping in London.

Cecile Reinaud, the founder of Seraphine, told Hello! magazine that the label is seeing a huge boost in sales thanks to Middleton.

"The Kate effect is huge," said Reinaud, "and we have been enjoying a 400% growth in sales since it became public that Kate bought Seraphine dresses back in April 2013... Subsequently, our customers have put themselves on a four week waiting list to get hold of one!"

So, will you be buying the same dress Duchess Kate wore?

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