09/03/2013 01:41 EDT | Updated 09/03/2013 01:53 EDT

'World Of Warcraft' To Film In Vancouver

An advertisement for the ''World of Warcraft'' game, produced by Activision Blizzard Inc., a video-game publishing unit of Vivendi SA, is displayed at a store in Paris, France, on Saturday, May 12, 2012. Vivendi SA would stand to boost the lowest valuations of Chief Executive Officer Jean-Bernard Levy's seven-year tenure by breaking up businesses ranging from phone providers to video games and pay television. Photographer: Fabrice Dimier/Bloomberg via Getty Images

The film adaptation of the popular online game "World of Warcraft" is set to film in the Vancouver area, a production that one observer says could save the city's struggling movie industry.

Production Weekly tweeted on Aug. 28 that Legendary Pictures, the company behind blockbusters such as "Man of Steel," "Pacific Rim" and "The Dark Knight," has set up offices in Burnaby's CMPP studios and is set to begin shooting on Jan. 14, 2014.

"Moon" director Duncan Jones will helm the project, which rumours suggest will be a massive fantasy epic in the mould of the "Lord of the Rings" franchise, reported.

Film reviewer Jim Gordon told CTV News that "World of Warcraft" could save B.C.'s struggling film industry, which has seen productions move elsewhere due to better tax incentives.

He added that producers are drawn to projects with built-in audiences.

“Whether it's a video game, a book or an old TV show, they're looking for that audience that is already there," Gordon said.

"You look at something like Warcraft, it's got 10 to 12 million people who played it, bought it, traded it around, look at that audience already.”

The film is expected to hit theatres in 2015.

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