Montreal-based company Sensation Mode organizes both the semi-annual fashion week and the annual summer festival.
Sensation Mode co-presidents Chantal Durivage and Jean-Francois Daviau announced Thursday during Montreal Fashion Week that beginning next year, its Fashion & Design Festival will be "enhanced" with the Fashion Week spring-summer showcase.
"The MFW event we organize at the same time each year to promote designers' spring-summer collections to the media, partners and professionals will join forces with the festival, held just weeks earlier," Daviau said in a release.
"We believe this will be a more effective approach that will increase the benefits for the designers. The synergy between the two events will be incomparable to anything else in the world of fashion. Quebec designers will have all of the benefits of the annual fashion shows, in addition to enjoying the expanded outreach of the festival."
Held each August in downtown Montreal, the Fashion & Design Festival includes fashion shows, live art installations and musical performances.
The most recent edition of the festival held last month featured famed French designer and artist Jean-Charles de Castelbajac as honorary chair of its annual showcase.
For the next instalment of Montreal Fashion Week in February, Daviau said they will be offering participating designers showing fall-winter collections e-commerce options and are considering "a variety of different formulas" they hope to announce in November.
The current edition of Montreal Fashion Week concludes on Friday.