09/10/2013 04:35 EDT | Updated 11/10/2013 05:12 EST

Dx3: Innovation is in Canada's DNA (VIDEO)

Canada is producing some of the most intellectual and creative digital start ups in the world, says BNOTION's Paul Crowe. It's something that he says is nothing new. "Innovation is in [Canada's] soul and in our DNA," he said, in an interview at the AOL Conversation Studio at Dx3 in March, 2013 in Toronto.

What the Canadian digital landscape needs, he adds, is support from big business, "because they have money that can make those companies read," he said. Canada's big companies need to be willing to assume of some of the risk to see these sharp small companies grow and succeed.

Watch the full interview above