09/10/2013 10:12 EDT | Updated 11/10/2013 05:12 EST

The Row stays away from fashion week frenzy, seems more interested in safari

NEW YORK, N.Y. - Mary-Kate and Ashley Olsen moved their New York Fashion Week show for their collection The Row from their traditional spot on Manhattan's Upper East Side to Soho — and it felt like a world away.

The frenzy at the Lincoln Center tents, where many of the seasonal previews take place, might have well been on Mars.

The very small crowd gathered Monday in a gallery draped with gauzy fabric to see the kind of clothes a woman of means, but one who shuns the spotlight or fuss, would take on safari.

Wonder if the Olsen sisters are planning a trip?

Two years ago, they won the Council of Fashion Designers of America's top prize in womenswear and continue with the esthetic that got them the prize. Shapes are long, lean and worn in lots of layers.

Some of the clothes were purposely crinkled or with unfinished edges, but the fabrics, including ribbon-weaved gazar, jacquards and silk boucle, were elegant.

A handful of looks seemed a little more shapely and refined, including an off-the-shoulder dress with delicate straps and sleeves that evoked opera gloves.


Follow Samantha Critchell at and