09/13/2013 05:16 EDT | Updated 11/13/2013 05:12 EST


So maybe the chance to taste the flaky spawn of a doughnut and croissant won't get you lining up at the crack of dawn. Maybe you're holding out for a burger nestled between fried ramen noodles. Or perhaps it's the elusive McRib that moves you.

Whatever flies your foodie flag, it's hard to deny that Americans love feeling part of something deliciously exclusive, that they clamour to taste trendy, hard-to-get morsels.