WKMG TV issued the scrolled message on Sunday. It read that NFL policy states the station must carry all Jags away games. At the end the message said: "We apologize for any inconvenience."
Viewers then took to Twitter to remark on what many saw as an apology from the station.
But WKMG Vice-President and General Manager Skip Valet says the arrangement is nothing new. He says for nearly two decades Orlando has been designated the secondary Jaguars market and has carried all the away games. As he put it: "I know it's frustrating, but as a CBS station in this market you have to carry the away games."
Jaguars scored an NFL-low 2 points last week and are coming off the worst season in franchise history. They have missed the playoffs 11 of the last 13 years.