(Relaxnews) - In a move that tries to reassert the ongoing relevance of old-fashioned travel guidebooks, the DK Eyewitness brand has announced plans to relaunch its print series with cosmetic and editorial makeovers.
The decision to continue publishing print guides is an interesting one, given the popularity of crowd-sourced guides such as Yelp and TripAdvisor which can provide up-to-the-minute information on mobile devices.
But according to DK Travel Publishing Director Clare Currie: “Our current reality is that more people buy guides in print than they do in digital equivalents.”
The relaunch is taking place to celebrate the brand’s 20th anniversary and will include its first travel guide to Russia in time for the 2014 Winter Olympics in Sochi.
Their new Ireland guide will also be updated to coincide with a year-long celebration of all things Irish, The Gathering 2013.
Earlier this summer, after taking back control from internet giant Google of the Frommer’s travel guides he founded, travel guru Arthur Frommer also stayed the course and announced that the brand will be reborn as a lighter “EasyGuides” series.
Sold at nearly half the price point of its former self, the quick reads are touted as “a second revolution in the publishing of travel guides.”
The new DK Eyewitness Travel Guides will be launched in September and include titles for Ireland, Italy, London, New York, Paris, Prague, Rome, Russia, San Francisco and Northern California and Washington DC.
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