The drab fight drew loud boos and did little to pump up the volume immediately before the main card. The judges scored it 29-28, 28-29, 29-28 for Jury.
"That wasn't the fight I was expecting at all!!!" tweeted UFC president Dana White.
It was a tough night for Canadian fighters, who went 2-5.
Bantamweight Mitch Gagnon of Sudbury, Ont., and Montreal lightweight John (The Bull) Makdessi were the lone Canadian winners.
The main event of the Air Canada Centre card featured light-heavyweight champion Jon (Bones) Jones against Swedish challenger Alexander (The Mauler) Gustafsson. Interim bantamweight title-holder Renan Barao faced former WEC champion Eddie Wineland in the co-main event.
Jury marked Ricci's cheek with a powerful right in the first round, then took him down. The crowd booed but Jury pinned Ricci (9-4) at the fence.
Both fighters had trouble opening up on offence in the second, drawing more boos. It was more of the same in the third, with Fury holding an edge on the ground.
In contrast, Gagnon (10-2) posted a spectacular submission win over the previously unbeaten Dustin (The Diamond) Kimura. Gagnon bloodied Kimura's face with his strikes and then pulled guard when Kimura (11-1) shot in for a takedown attempt, forcing the Hawaiian to tap out to a tight guillotine choke at 4:05 of the first round.
Gagnon, returning from a one-year layoff due to knee surgery, survived an early shot to the liver and some nasty leg kicks before taking it to Kimura.
Makdessi (12-2) also looked sharp in knocking out Brazil's Renee Forte (8-3) at 2:01 of the first round. Makdessi dropped Forte with a grazing right to the head and then punished him with a dozen more shots on the ground before Montreal referee Yves Lavigne stepped in.
Makdessi improved to 5-2 in the UFC with his third straight win.
Welterweight Stephen (Wonderboy) Thompson knocked out Chris (The Menace) Clements of London, Ont., at 11:27 of the second round.
Clements, in his first fight since July 2012 due to shoulder surgery, acquitted himself well in the first round against the former world champion kickboxer. But he was sucking air as the second round started and Thompson (8-1) rocked him on two occasions before the fight was stopped.
A dazed Clements (11-5 with one no contest) saw his six-fight win streak ended.
"I hurt my knee backstage before the fight, which sucks," Clements said. "I have so many friends and family here and really wanted to put on a show, but when I went out to the Octagon I couldn't really move."
Brazil bantamweight Wilson Reis (17-4) used his grappling skills to control Montreal veteran Ivan (The Pride of El Salvador) Menjivar (25-11) en route to a unanimous 29-28 decision.
Reis, in his UFC debut, had a rocky first round but the black belt in Brazilian jiu-jitsu dominated the second and third on the ground.
Michel (Tractor) Prazeres (17-1), in his first outing at lightweight, earned a split (28-29, 29-28, 29-28) decision over Jesse (The Bodysnatcher) Ronson of London, Ont. The stocky Brazilian faded in the third but won on the strength of seven takedowns and some tenacious grappling.
Ronson (13-3) was game in his UFC debut, but could not get his striking game going until it was too late. The loss snapped an eight-fight win streak.
"In the last 10 seconds I thought there was a minute left so I went berserk," said Ronson. "I thought I had more time, but I didn't. I misjudged it. That sucks."
Bantamweight Alex (Bruce Leroy) Caceres (9-5-0 with one no contest) used his superior striking skills to win a split (29-28, 28-29, 29-28) decision and hand Winnipeg's Roland Delorme (9-2 with one no contest) his first loss in five UFC fights.
Delorme looked good when it came to grappling but lost the fight on his feet against the slick Caceres.
Polish heavyweight Daniel Omielanczuk (16-3-1 with one no contest) knocked out Austrian Nandor (The Hun) Guelmino (11-5-1), a former bodyguard, with a big left to the head at 3:18 of the third round in a battle of UFC debutantes. It was the 12th win a row for Omielanczuk, a six-foot 247-pounder from Warsaw with a degree in tourism.
"I haven't thought of who I would like to fight in the future," said Omielanczuk. "Right now I just want to return to Poland, have a party and spend time with my girlfriend."
The card was the UFC's fourth in Toronto and 14th in Canada.