For his spring-summer 2014 collection shown on Saturday evening, the Norwegian designer turned the aristocratic Florentine house inside out, even mixing its iconic prints and using them on biker shorts and training pants.
Sportswear was the core idea behind the looks.
Basketball tank tops were turned into glam wear when spun out of jet beaded tulle and paired with bronze colored silk boxer shorts. Bomber jackets were cropped and crusted with jewels, and hooded parkas sparkled in tin foil silver. The prosaic jump suit, or workers overalls, was kicked into high gear when fashioned out of glimmering metallic material. By night, track wear netting turns into a see through evening gowns.
The list of Pucci luxury sportswear items seemed never ending , as did the glitz and glitter that came down the runway during the 20-minute show in the frescoed halls of an old Milanese palazzo. No amount of sparkle or spangle was spared to make the sports world shine.
Olympians take note.