09/30/2013 10:15 EDT | Updated 11/30/2013 05:12 EST

Toronto Raptors to bring rapper Drake on board

The Toronto Raptors are turning to a rapper to help the team rebrand after a poor showing on the court in recent years.

The team is expected to announce today that Drake, the hugely popular Toronto-born musician and Raptors fan, will join the team in an as-yet-defined consultant role some have described as a "global ambassador."

Drake will also be called on to help re-brand the team ahead of its 20th anniversary in 2014-15.

A news conference is set for 11 a.m. where it’s expected the club will also officially announce Toronto as the host of the 2016 all-star game.

Raptors general manager Masai Ujiri, NBA deputy commissioner Adam Silver and Mayor Rob Ford are all scheduled to attend. will carry the news conference live. You can watch it by clicking on the video player image that will appear at the top of this story.