Matt Margetts, a 25-year-old half-pipe skier from Penticton, says the Canadian Freestyle Ski Association paid for all his training and competition costs for the past two years.
But a loss of corporate sponsors since the Vancouver Olympics has forced the association to reduce the amount of funding it gives to some of its athletes.
Now, Margetts must come up with $20,000 to cover his costs leading up to the games. He is using the website, pursu.it, to host his funding campaign.
"I've just been working my butt off the last couple of weeks trying to get this campaign live," Margetts told CBC News.
"And ever since it went live... I have been on my computer like nine hours a day just trying to spam it out to every single person it can possibly reach."
As of late Tuesday evening, he had raised nearly $6,000.
Margetts says there are rewards, like skis and vacation packages from his sponsors, for people who contribute generously.