10/10/2013 03:35 EDT | Updated 10/14/2013 03:40 EDT

Giant Tiger Sign Promises 'Vagina Pie' For $2.97

Dana Brooks / Facebook

Giant Tiger is known for its low prices, but its latest deal is probably more than the discount retailer had bargained for.

An outlet in Ingersoll, Ont., is promising customers “vagina pie” for the low, low price of $2.97.

Clearly some prankster rearranged the lettering on the store’s outdoor sign, even adding a little comment — “wow” — after the price.

According to, Ingersoll resident Dana Brooks first picked up on the little prank, posting a picture of it to her Facebook page.

Well, that's one way to bring in business!” she quipped.

The pic soon started being shared on Twitter.

CORRECTION: An earlier version of this story misquoted the price as $2.79. This version has been updated.

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