TORONTO - Following a fall-winter range inspired by the City of Light, Joe Fresh booked an express ticket from Paris and headed east, unveiling an Asian-inspired collection at Toronto's World MasterCard Fashion Week on Wednesday.
Colourful floral prints adorning pajama-style suits and a richly-hued red dress along with a pagoda-printed T-shirt offered the most literal interpretation of the collection's theme. Flowers in all forms loomed large in the line, from the embossed patterning on a navy trench to large-scale blooms emblazoned on pants and brocade trim adorning the hems and pockets of jeans.
The affordable apparel brand closed out Day 3 of spring-summer collections maintaining its approach towards showcasing an eclectic mix of womenswear offerings, highlighting ultra-feminine fashions like dresses and dainty separates alongside edgier street styles.
Navy was the dominant colour in the latest line from brand creative director Joe Mimran, featured in croc leather, silk twill and lacquered lace. The collection was sweeping in scope and seemed to offer styles for all tastes: the classics, like button-down blouses, varsity jackets and narrow-fit trousers alongside raw indigo denim separates like a jumper flaunting fraying edges. Outerwear offerings were even more striking with a slick red patent jacket, zebra print trench and a metallic silver moto-style jacket teamed with a matching skirt that slightly resembled armour.
A Joe Fresh collection wouldn't be complete without a splash of the brand's signature orange hue which coloured the soles of heels featured in the presentation, while loafers and wedges also featured among the footwear offerings.
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