A giant Xbox One landed in a downtown Vancouver parking lot yesterday.
Part of a Microsoft Canada marketing strategy, the giant console's contents were a mystery for just over 24 hours. Users had to pledge with their gamertag to help unlock the box, which finally opened around 5 p.m. on Halloween night.
Before the Xbox even opened, one Twitter user guessed an outcome...
I'm convinced the Xbox One in Vancouver is just full of Zombies. #ThisIsHowItStarts
— Wyatt Arndt (@TheStanchion) October 31, 2013
...Which turned out to be true.
Fake #Zombies Pour Out of the Giant #XboxOne in Vancouver http://t.co/6ZJ3uGjQgG
— Giuseppe Nelva (@Abriael) November 1, 2013
Some were impressed by the marketing ploy:
Zombie invasion in Downtown Vancouver. Literally viral marketing. #XboxOneSource @ Xbox One Source http://t.co/3h2dVyvLFj
— Jeff Voon (@jvoon) November 1, 2013
While others felt it fell short.
So the giant Xbox One in #vancouver opened up, nothing happened, then some zombies showed up. C'mon… http://t.co/bCnY6iODg5
— Abdallah El Chami (@thedallah) November 1, 2013
Things apparently got a little hectic...
#XboxOneSource RT @CapcomVancouver: Anyone downtown Vancouver careful of zombie outbreak on Seymour. Things getting dodgy there #DeadRising3
— Xbox One (@XboxOne) November 1, 2013
...But then pedestrians got involved in the chaos.
#XboxOne fans in #Vancouver getting zombified at #XboxOneSource.
#makeupartist pic.twitter.com/d5IatTgdhY
— Future Shop Gamer (@FS_Gamer) November 1, 2013
Hey—if you can't beat 'em, join 'em.
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