10/31/2013 09:04 EDT

Giant Xbox One In Vancouver Unlocks To Reveal Zombies (TWEETS)

A giant Xbox One landed in a downtown Vancouver parking lot yesterday.

Part of a Microsoft Canada marketing strategy, the giant console's contents were a mystery for just over 24 hours. Users had to pledge with their gamertag to help unlock the box, which finally opened around 5 p.m. on Halloween night.

Before the Xbox even opened, one Twitter user guessed an outcome...

...Which turned out to be true.

Some were impressed by the marketing ploy:

While others felt it fell short.

Things apparently got a little hectic...

...But then pedestrians got involved in the chaos.

Hey—if you can't beat 'em, join 'em.

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