11/28/2013 12:33 EST | Updated 01/28/2014 05:59 EST

Randi Zuckerberg, sister of Mark, recommends registering a URL for your baby

TORONTO - For most expectant mothers, there's a fairly typical to-do list to tackle as the due date approaches.

When you're a member of the tech savvy Zuckerberg clan, the one linked to the world-changing Facebook empire, there's an entirely different set of important tasks that naturally comes to mind.

There's some preliminary Googling to do before settling on a name, and there are URLs, email addresses and social media accounts to register for.

Yes, Randi Zuckerberg — older sister of Facebook founder Mark — made sure she secured a web site address and email address for her now two-and-a-half-year-old son Asher in preparation for his birth, and talks about why she thinks it's so important in her new book "Dot Complicated," a guide to managing the ever-changing demands of technology and social media.

"Of course I did that for my son," says Zuckerberg, the social network's former director of market development and current CEO of Zuckerberg Media.

"Your digital identity begins from the moment you're conceived now, you're announced online and you're entering the world and as parents you have to be responsible and diligent to make sure you're carving out the best online real estate for your children as well."

As for Googling a baby name, Zuckerberg says searching for a unique name that returns no matches online is a bit hardcore, but she's starting to hear more people discuss the idea and there is a practical reason to do it.

"I was joking with someone that I can't wait to see the first name that has three letters in it, like the first Marisa with three Rs or three Ss, because they'll be like, 'Well, the Twitter handle is available,'" Zuckerberg says.

"Now, I think that's definitely extreme, I don't think that you should drive the choice of a name by search engine optimization, I'm not advocating for that at all! But I do think that doing a quick search of a name that's on your short list and if you see they'd share the same name with someone who has pretty negative Google results, it might influence your decision."

Overall, Zuckerberg says her book is really meant to help out the average person who feels a bit bewildered navigating the online world. Given her background with Facebook, a large chunk of "Dot Complicated" focuses on social media dos and don'ts and Zuckerberg is open about touching on her own mistakes.

She made headlines last holiday season after a family photo she posted to Facebook ended up publicly visible on Twitter. Zuckerberg tagged her family members in the photo, and a friend of her sister saw the picture and thought it'd be OK to share it on Twitter, since it was appearing in her newsfeed. Zuckerberg responded by tweeting, "I posted it to friends only on FB. You reposting it to Twitter is way uncool." But critics pointed out Zuckerberg could have prevented that photo from being seen by her friends' friends if she had better set her privacy settings. She had a similar issue a few years earlier when photos of her bachelorette party were leaked online, but in that case she never figured out who shared them with the press.

"There's no privacy or security setting in the world that can save you from a friend's bad judgment," she writes in the book.

Most recently, Zuckerberg sent out a tweet promoting her book on U.S. Veterans Day, which rubbed some online followers the wrong way.

"In honor of Veterans Day, share how tech helped/complicated life while serving & get a free signed copy of my book!" she tweeted to her more than 150,000 followers. Some replied saying they thought it was a crass marketing move and the tweet even generated bad headlines from the Daily Mail, Fox News, Gawker, the L.A. Times and New York magazine.

When asked what she learned about the misstep, Zuckerberg shrugged it off.

"I don't really count like 20 people tweeting as a backlash but I think that people online blow things out of proportion in huge ways, is what I've learned, and it's best to ignore the trolls because anything you say people are going to love it, hate it, feel passionately about it," she responds.

While few of her readers will relate to her battles with detractors, she says there is a universal lesson for all web users: avoid engaging in online fights.

"Things get blown way out of proportion, especially emails, texts and tweets, they have no tone, people can't tell where you're coming from," Zuckerberg says, adding you should always think twice before posting something controversial that could come back to haunt you.

"Do a gut check with a few people around you, if something in your gut is telling you people might be offended by it, don't post.... It's not so much a matter of censoring yourself, it's a matter of using good judgment in what you say."