11/29/2013 03:34 EST | Updated 01/29/2014 05:59 EST

Adidas to give away World Cup balls to Brazilian babies born the day of the launch

SAO PAULO - The ball provider of the 2014 World Cup says it will give away footballs to all babies born in Brazil on Tuesday, the day it unveils the ball that will be used at next year's tournament.

Adidas says the give-away is part of a marketing campaign based on the notion that every Brazilian "is born with a football by its feet."

The World Cup ball is called Brazuca, an informal word often used to describe national pride in the South American nation.

Adidas said Friday that parents of every baby born on Tuesday will be entitled to redeem a ball next Friday and Saturday at specific locations in all 12 host cities. They will need to present the child's birth certificate as proof.