The CBC's 27th annual Food Bank Day has kicked off in Vancouver and at stations across the province, raising $47,000 by 6 a.m. PT
Millions of dollars have been raised over the years, and hundreds of thousands of British Columbians, who need the services of food banks, have benefited from the annual event.
As is tradition, the CBC Broadcast Centre in downtown Vancouver is also holding an Open House on Friday, inviting the public to join the team behind the scenes to see how it makes radio, television and digital programming.
New to the event this year is a special Canada Lives Here movie, Bo and Huckle Cat, photos with Santa and tours of the CBC Canada House in preparation for Sochi 2014.
Anyone can make a contribution to a food bank of their choice at the Open House. Alternatively, those wishing to donate can go online or call the pledge lines 1-866-226-4642 or 604-662-6470.
Doors at CBC Vancouver's Broadcast Centre open at 5:30 a.m. PT with Rick Cluff and The Early Edition live in Studio 700.
From 8 a.m. to 6 p.m. PT, the public will be free to tour CBC Vancouver's integrated newsroom and meet CBC's on-air local and network personalities and reporters.
Events are also scheduled at CBC stations in Victoria, Prince George, Prince Rupert, Kamloops and Kelowna.