12/06/2013 11:29 EST | Updated 01/25/2014 04:01 EST

Victoria's Secret's Secret To Selling Lingerie To Men

Safia Fatimi via Getty Images

Christmas is right around the corner which means men are probably scrambling to find the perfect gift for their wife or girlfriend.

What says 'I love you' better than Victoria's Secret lingerie, right? (Aside from the actual words and maybe doing the dishes and helping to vacuum.)

But what actually happens when a guy goes into a Victoria's Secret store and suddenly finds himself surrounded by pink bras, garter belts, sheer thongs and lots of bubbly sales people?

If they don't run for the hills right away, there's a good chance they will drop a lot of dough on some fancy underwear thanks to the company's highly attuned sales strategy.

A former employee spilled the beans to Business Insider, explaining that she was trained to approach male customers differently.

"The general feeling about men is that they would buy anything in order to get out of the store as quickly as possible," the worker, who wished to remain anonymous, told us. "That means they would spend more money."

"Women are more value-oriented, and so we were encouraged to show them deals," she added. "Men would buy a couple of $50 bras without questioning us because they felt awkward."

She also said that because there was pressure put on sales people to make their sales targets, "We would always be reminded of how much we needed to sell, and so when a man walked in, it felt like a lucky break."

With that in mind, we feel as if it's our duty to tell men that there are more options than Victoria's Secret out there such as Calvin Klein and Gap Body, among others (and they won't break the bank).

Got a bra you love? Now treat it right:

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