12/19/2013 04:02 EST | Updated 02/17/2014 05:59 EST

Seal protests increase sales, says St. John's fur seller

The owner of a St. John's store which sells seal fur products says this week's visit by celebrity anti-sealing activists Pamela Anderson and Sam Simon creates more demand for seal skin and fur fashions. 

Bernie Halloran, who owns Always in Vogue, said seal products such as coats, boots and handbags fly off his stores racks and shelves whenever high profile anti-seal hunt protests happen. 

"The last time we did it was with, was when our premier at the time Danny Williams took on Paul McCartney and Heather Mills," said Halloran. 

McCartney and Mills debated the seal hunt with Williams on the American television network CNN in 2006, during a visit the then-couple made to Canada to protest the hunt. 

"And we had the biggest week of sales that we had in the history of Always in Vogue, because of the anger Newfoundlanders and Labradorians feel when they are attacked by celebrities."

Actress Pamela Anderson latest celebrity visitor

Actress and anti-sealing activist Pamela Anderson and philanthropist Sam Simon, the co-creator of The Simpsons made a visit organized by the People for Ethical Treatment of Animals (PETA) to St. John's on Tuesday. 

The pair offered $1 million in cash to Canadian sealers so they could retire and stop hunting seals. 

Anderson and Simon were heckled by a crowd of sealers and their supporters outside the building which housed the Canadian Sealers Association's office. 

Halloran said despite Anderson's assertion that the seal industry is dying, he sees a bright future for seal products, with China as a huge potential market. 

"It's a great product," said Halloran. 

"It's been bullied for 30 or 40 years, and it's about time it got its rightful place."