The news announcer introduces Quebec as the "pays de caribou,” or the country of caribou.
He introduces a video that pans across snow-covered landscapes, showing activities such as dog-sledding, shovelling snow and ice climbing.
“In this region, covered by white eight months of the year, one must learn how to live with the cold and the ice,” the journalist says in French.
“In Quebec City, residents often joke that the region has only two seasons — winter and the month of July.”
Quebec Tourism Minister Pascal Bérubé says that while he’s glad to see Quebec gain some international attention, he says he would have preferred to see a more modern depiction of the province.
“The image that the journalist refers to is like old clichés. It's not representative of what we have right now in Quebec, especially in the winter time,” Bérubé said.
“Quebec is not about the deer, it's not about the husky dog. We have a lot to do in Quebec.”
Bérubé said government staff in France will be sending travel information, packaged in Quebec, to the French television station.