Kate Upton who?
Greyhounds (that's right, the huge dogs) have replaced models for a new fashion campaign for Italian label Trussardi.
The label dressed up the dogs (the brand's mascot) in the latest spring 2014 men's fashions including a brown snakeskin coat, a blue leather jacket, a brown backpack and printed button-ups.
The campaign, which was shot by famous photographer William Wegman, comes at a time when traditional models are being substituted for their furry companions; "Dogue" magazine (a parody of Vogue) dresses up dogs in the latest fashions and the Tumblr Menswear Dog uses a Shiba Inu to model jackets and sweaters which shoppers can buy online.
"I dedicate this project to the greyhounds of Trussardi, mysteriously calm, wonderfully photogenic, and, most of all, incredibly elegant."
We couldn't agree more!