NBC said that it will premiere one of its short Olympic profiles, on the relationship between American speed skater J.R. Celski (SELL-skee) and rapper Macklemore, on Facebook's site on Thursday.
NBC will offer other content throughout the games through Facebook and its associated site Instagram. The Olympics begin Feb. 6.
It's a mutually beneficial deal. NBC believes social media conversation helps increase viewership, and Facebook wants to establish itself as the place to have those conversations.