Liquor stores, malls, name brand coffee retailers, the tourism industry, sweet shops, even lingerie stores are marking the occasion with the aim of generating loyal Chinese customers.
"I think that they realize that, you know, we could be doing more and taking advantage of this particular time of year, and it doesn't take much," said Charles Gauthier with the Downtown Vancouver Business Improvement Association.
Purdy's Chocolates in Vancouver is one of those businesses. For the first time, it is featuring a chocolate covered fortune cookie to celebrate the holiday.
"We are finding that more and more people are celebrating Chinese New Year, not just the Chinese community, and it seems to make good sense," said Pudy's Gary Mitchell.
Click the video above to watch CBC's Chris Brown's report on how other businesses are ringing in the Year of the Horse.