02/02/2014 07:35 EST | Updated 02/02/2014 08:59 EST

James Franco Super Bowl 2014 Commercial: Ford Fusion Hybrid Tiger Ad Is Bizarre (VIDEO)

Who better to feature in a commercial for the new Ford Fusion hybrid than actor James Franco?

In an attempt to sell the Ford vehicle's fuel economy, the Super Bowl commercial features Franco as Rob Riggle walking with a tiger and a Yorkie, and then inexplicably dangling from a building, blowing petals from a white rose onto a Ford Fusion Hybrid below.

Yeah, we don't really get it, either, folks.

Watch the video, above.

You can also watch the other American Super Bowl commercials that Canadians didn't see in the slideshow below.