02/09/2014 11:11 EST | Updated 04/11/2014 05:59 EDT

Yummiest show of Fashion Week: Opening Ceremony designers have a chocolate wall

NEW YORK, N.Y. - It was difficult to pay attention to the clothes as chocolate oozed down a massive white wall throughout the Sunday night runway show for the design house Opening Ceremony.

Inspired by a trip to Belgium, designers Humberto Leon and Carol Lim wanted their fall-winter presentation to be a treat for the senses.

Many attendees couldn't stop themselves from dipping their fingers in — and in some cases, even lapping — the chocolate oozing down the walls.

"My mind is blown," said Joe Jonas as he realized what was happening.

"It does smell like something is baking," said singer Kelly Rowland, a judge on "The X Factor," which recently ended its final season, as she sat in the front row. "That might be a problem. I might have to contain myself. I'm a chocolate fiend!"

Luckily she didn't have to wait too long for a fix, as mugs of hot chocolate were handed to guests as they left the building.

The chocolate was a Belgian brand, Callebaut.

Male models were layered up with turtlenecks and thick wool coats worn over quilted, knee-length shirts, perfect for the snowy weather outside the downtown venue.

Standouts from the women's collection included flowing skirts with extreme, asymmetrical hemlines and some featuring cutouts around the knees. There was also a playful, sequined pink and purple dot pattern found on tops, skirts and the final look— a long sleeve peplum paired with simple, black trousers.