02/14/2014 09:12 EST | Updated 04/16/2014 05:59 EDT

DNA matchmaking bases romantic partners on genes

Love may come from the heart, but the key to find a romantic partner could come from a cheek swab.

A Toronto company called Instant Chemistry is drawing customers interested in trying out DNA dating, in which a cheek swab is analyzed for genes linked to physical attraction.

Watch the full report from CBC's Shannon Martin by clicking the embedded video player.