02/18/2014 08:17 EST | Updated 02/18/2014 08:59 EST

Lululemon Bans Customers Over Online Sales, Apologizes


Yoga retailer Lululemon has apologized after customers complained they were being banned from its online store for reselling products online.

Numerous people have told news sources over the past week that they were contacted by Lululemon representatives by phone after trying to sell used Lululemon clothes on eBay. Many said they were blocked from using the retailer’s online store, Business Insider reports.

The company reportedly blacklisted the IP addresses of computers linked to people who sold Lululemon clothes online.

I’m such a loyal fan, I’ve supported their business for a long time and for them to go after me for something like this just blew my mind,” said London, Ont. resident Eric Lewis, who runs the LuluMen blog, as quoted by CTV News.

Lewis told Business Insider he has spent an estimated $10,000 on Lululemon clothing over the past five years, but sold fewer than 10 of the items on eBay.

Lululemon issued an apology Sunday night, after enquiries from the media.

We looked into it and realized that we had indeed gone too far, and have taken steps to fix it as quickly as possible,” Lululemon’s statement said. “We are reaching out to apologize to the guests who were impacted.”

The company was evidently concerned about the selling of counterfeit Lululemon clothing, as well as individuals selling Lululemon clothes at a markup. In Lewis’ case, Lululemon said he had tried to sell a pair of pants for more than the $19 sale price he had paid for them.

But others say they weren’t marking up the products, just trying to sell products they can’t return because of Lululemon’s stringent return policy -- only unused clothing can be returned, and within 14 days of sale.

Lululemon shopper Starla Stamson of Vancouver told CTV News she only ever sold clothes for below the in-store price, and was still targeted by Lululemon. She estimates she has spent $20,000 on Lululemon clothes in recent years.

“We’re not selling ammunition, we’re selling yoga pants,” she said.

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