02/20/2014 04:01 EST | Updated 02/24/2014 11:59 EST

'Loser Keeps Bieber' Billboard Raises Stakes In Olympics Hockey

As if Friday's men's semifinal hockey game between Canada and USA wasn't stressful enough, a billboard in Chicago shows just what it might mean to come up empty.

The billboard is from freight company Command Transportation and features Chicago Blackhawks stars Patrick Kane, an American, and Jonathan Toews, a Canadian, who will be facing off against each other in the semifinal game.

In an interview with DNAinfo Chicago, Command Transportation owner Danny Zamost noted it was the second time Bieber has been on their billboard, which the company uses mostly for fun. The first time was after Bieber infamously stepped on the Blackhawks locker room logo last year, sparking a #StandOnBieber Twitter campaign.

Also on HuffPost

Photo gallery Hot Olympic Athletes See Gallery