03/06/2014 10:23 EST | Updated 05/06/2014 05:59 EDT

Argonauts, students speak out on violence against women

The Toronto Argonauts joined forces with Scarborough-area students and the White Ribbon Campaign today to speak out about violence against women. 

The school-wide assembly at Sir John A. Macdonald Collegiate Institute was part of the team’s on-going effort to educate against gender-based violence. It will be followed by presentations at 15 other schools around Toronto. 

Violence, such as derogatory language, is a problem that often “goes under the radar,” student Julia Gonsalves told CBC News. 

“I think it definitely needs to be brought up more,” she said. 

Education and prevention is “all about the buy-in from the students,” said Shai Kohen of the White Ribbon Campaign, the world's largest movement of men and boys working to end violence against women. 

“They know what message best resonates with other students at the school. They know how best to speak to students so we really encourage them to start that off,” he said. 

Argos defensive back Matt Black and team veteran Chuck Winters were among the participants. The team linked with White Ribbon last year, modelling the project on its previous campaign to curb bullying. 

The latest effort will also include public service announcements and education efforts in the community and during home games. 

“We’re talking about stuff we can do today to make a difference in someone’s life in the future,” said Winters.