Don Iveson didn't get the funding for light rail transit (LRT) he hoped for in Alberta's provincial budget, and that made the Edmonton mayor very sad indeed.
The hashtag "#saddoniveson" was born after digital marketer Dana DiTomaso posted a photo of Iveson's forlorn expression at a post-budget news conference on Thursday.
Instead, the province pledged $667 million in Green Trip funding, money that Iveson said had been announced previously.
And soon a meme exploded on Twitter.
The originator of the hashtag eventually riffed on the Sad Keanu meme:
And that spawned even more hilarious imitations:
The mayor even joined in on the fun himself:
Iveson was, however, in much better spirits on Friday:
CORRECTION: An earlier version of this story characterized one of the tweets showing Don Iveson eating a sandwich under the heading, "The mayor even jumped in on the fun himself" as though it was put out by the mayor himself. It was, in fact, put out by Twitter user Dana DiTomaso.
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