03/10/2014 06:23 EDT | Updated 03/10/2014 06:59 EDT

Montreal Bus Shelter Warms Up When You Hold Hands (VIDEO)

Talk about an ingenious way to warm up a city!

Duracell set up a bus shelter on Avenue Atwater in Montreal earlier this winter that heated up when commuters touched the sides and held hands.

The company posted a video (which doubled as an ad for the battery-maker's new Quantum product) showing how the shelter works on March 6. Commuters gleefully clasped palms and smiled as warmth poured down from the shelter roof.

WestJet may have won Christmas, but Duracell certainly won winter.

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