The ten-day SXSW interactive, film and music festival in Austin, Texas attracts celebs and cultural figures from every walk of life, from Nicolas Cage to Bill Cosby, Lady Gaga to Lena Dunham, George Takei to Bill Nye, Edward Snowden to Justin Bieber.
Oh, and Grumpy Cat.
Though South-by-Southwest is only halfway done -- Jay-Z and Kanye are enroute, Neil Young is here now and maybe even Miley will show up. Meanwhile Jimmy Kimmel is filming his late-night talk show here all week which will feature big names like Willie Nelson, Seth Rogen, Lil Wayne, Rosario Dawson and Snoop Dogg.
So here are some photos of the famous folks at SXSW so far. We've also included a ton of videos from SXSW, as well.