03/24/2014 01:01 EDT | Updated 05/24/2014 05:59 EDT

Bixi gets $4.3M for Montreal bike-sharing service's 2014 season

Bixi will ride again this year under the name of Bixi Montreal, a new not-for-profit organization set up to manage the local operation.

In what Mayor Denis Coderre called a “big pilot project,” Bixi Montreal has a $4.3 million contract to run the popular bike-sharing service.

But, he said, the city can’t do it alone.

He said more people needed to use Bixi to make it a viable business, imploring Montrealers to “show your love for Bixi.”

The city is also giving Bixi Montreal a $460,000 short-term loan and a $165,000 grant so that the organization can get started immediately on rolling out for the 2014 season.

Coderre said he hopes to launch the Bixi season in mid-April.