03/26/2014 02:16 EDT | Updated 05/25/2014 05:59 EDT

At social painting events, beer and brushes help nonartists tap into their creative sides

PHILADELPHIA - Feel like painting the town red? Now you can now mix in some blue and yellow — and have a drink while you're at it.

Social painting is becoming increasingly popular at bars and art studios across the country.

A ticket buys you a small canvas and the use of brushes and paint. Instructors offer step-by-step guidance while you eat, drink and tap your inner van Gogh.

Business owners say the experience allows artists to make a living doing what they love. And customers get a creative night out, not to mention a new piece of decor.

The picture appears rosy for the paint-and-sip industry. Companies like Boston-based Paint Nite say they are seeing explosive growth.