04/04/2014 11:07 EDT | Updated 06/04/2014 05:59 EDT

Bach appoints Pound to replace Verbruggen as head of Olympic Broadcast Services

LAUSANNE, Switzerland - Senior Canadian IOC member Dick Pound has been given a key role in Olympic broadcasting.

The International Olympic Committee says Pound has been appointed chairman of the board of Olympic Broadcasting Services.

Created by the IOC in 2001, OBS serves as the host broadcaster for all Olympics, providing a global feed of every sport.

Pound takes over for Hein Verbruggen, the former Dutch IOC member and ex-president of international cycling federation UCI.

Pound, from Montreal, is a former IOC vice-president and ex-head of the World Anti-Doping Agency. He ran unsuccessfully for IOC president in 2001, losing to Jacques Rogge.

Pound's appointment was made by new IOC President Thomas Bach, who succeeded Rogge in September.

Longtime Olympic TV executive Manolo Romero will serve as vice chairman of OBS.