The Association of Canadian Advertisers will talk about the challenges faced by the CBC in an ever-evolving broadcasting world when the group appears today before the Senate communications committee.
The meeting comes a day in advance of what's expected to be a tough update on the CBC's current finances by the broadcaster's president, Hubert Lacroix.
He warned in a recent message to employees that "dark clouds" are looming on the horizon and is expected to announce a major round of job cuts and service reductions.
The Senate standing committee on official languages will also release a report today on how the CBC and Radio-Canada are living up to their obligations under the Official Languages Act and the Broadcasting Act.
Here are some other events to watch for today around Parliament Hill:
— Downtown Ottawa will be adorned with red-and-white flags of a different sort as the president of Peru makes a state visit to Canada. Ollanta Humala Tasso and his wife Nadine Heredia will be welcomed by Gov. Gen. David Johnston and Sharon Johnston at an official welcoming ceremony around the noon hour;
— Canadian Press journalist Jennifer Ditchburn, Employment Minister Jason Kenney, Liberal Senator Jim Munson and MacLean's columnist Paul Wells hold a panel discussion on whether the Parliamentary Press Gallery matters;
— The Canadian War Museum will launch two exhibitions exploring the First World War through art;
— MP Dr. James Lunney will hold a news conference to call for tighter controls and strict warnings on commonly used stomach acid reducing drugs;
— The Senate banking committee will take a look at the use of digital currency and hear from officials at Bitcoin Strategy Group, Bit Access and the Canadian Virtual Exchange;
— Stan Beardy, the Assembly of First Nations Ontario regional chief, and Carol Hopkins of the National Native Addictions Partnership Foundation will be at the Senate social affairs committee to discuss the nature of unintended consequences in the use of prescription pharmaceuticals;
— And Ontario Conservative Leader Tim Hudak and PC caucus members and candidates from Eastern Ontario will meet to discuss their party's vision.