04/17/2014 11:31 EDT | Updated 04/17/2014 11:59 EDT

Dx3: Content Still Driving Innovation (VIDEO)

When Sophie Kelly, CEO of The Barbarian Group, sees people the world over swiping on their phones or devices to get new content, it reinforces in her an important truth for today's businesses.

The universal desire to see the latest information on smartphones, tablets or other devices means that companies must "re-engineer environments to support the best content," Kelly says.

"Everybody is pulling to refresh, this has become the most used gesture," she said, during an appearance at the AOL Conversation Studio at Dx3 in Toronto March 5th and 6th. "Everyone is reorganizing the business model to support that, to support the fact that business has always been about great content and powerful ideas."

Watch the full interview above.

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