05/02/2014 12:15 EDT | Updated 07/02/2014 05:59 EDT

P.K. Subban Targeted By Thousands Of Racist Tweets After Habs Win

Jared Wickerham via Getty Images
BOSTON, MA - MAY 01: P.K. Subban #76 of the Montreal Canadiens celebrates his game-winning power play goal in the second overtime period against the Boston Bruins in Game One of the Second Round of the 2014 NHL Stanley Cup Playoffs on May 1, 2014 in Boston, Massachusetts. (Photo by Jared Wickerham/Getty Images)
Racist comments proliferated on social media networks Thursday after Montreal Canadiens defenceman P.K. Subban scored the winning goal in a double-overtime match against the Boston Bruins.

On Twitter, unhappy Bruins fans tweeted comments like "That stupid n----r doesn’t belong in hockey #whitesonly" and "Someone needs to smack PK subban across his big n----r lips. #scumbag" — so many tweets, in fact, that the offending word began trending online in Boston.

According to Montreal media monitoring and analysis company Influence Communications, the N-word and Subban's name were used in conjunction on 17,000 tweets yesterday.

Some dismayed Boston fans chimed in, expressing their disappointment with those issuing racist tweets.

"N----r was trending in Boston because P.K. Subban scored… It’s a rare moment in my life to be ashamed to be a Bruins fan" one person tweeted.

Another wrote, "I bet the Bruins fans calling P.K. Subban a n----r on Twitter have no idea his brother plays for their minor league team."

P.K. Subban's brother Malcolm Subban was drafted by the Boston Bruins in 2012, and JaromeIginla is a biracial right-winger for the Bruins. Both players are Canadian-born.

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