The Montreal Canadiens and Fallon bet on the outcome of the Habs-Rangers series. If Montreal lost, Fallon said, the hockey club would have to change its Twitter avatar to a picture of the television host's choice.
Fallon also stipulated that the Habs would have to tweet out 10 different pictures of Youppi! wearing a Rangers jersey around town. And finally, Youppi! will have to ride the mechanical bull at popular Montreal bar Chez Serge.
The bet between the Habs and Fallon came after a successful wager between Montreal Mayor Denis Coderre and Boston Mayor Marty Walsh. As a result of that bet, Walsh had to fly a Canadiens' flag outside Boston City Hall.
Coderre also tried to get a similar bet going with New York Mayor Bill de Blasio, but it was the Montreal Canadiens organization's bet with Fallon that captured Twitter users' attention.
Youppi! donned his Rangers jersey early on Saturday and walked through Old Montreal for the picture-taking component of the bet. Montreal Poutine owner AlainAgostini snapped a couple of photos of Youppi! during his walk of shame, betting the mascot's handlers his Twitter post would be more viral than theirs.
During the Habs-Rangers series, Fallon posted a couple of photos on Instagram of him eating poutine and drinking a Molson beer meant to taunt Habs fans.
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