Soccer fans the world over have a saying to explain odd and unexplainable events that transpire during a game.
The ball, they say, is round.
That's about the only similarity you can find with this year's official World Cup match ball, the Brazuca, compared to its predecessors.
It is round. We'll give it that.
But in every other possible comparison, the Brazuca is unlike any ball that has come before it. Adidas has been making the official match balls for the World Cup since 1970. This year, over 600 professional players and 30 teams in 10 countries across three continents have tested the Brazuca.
But the innovations don't stop there. The Brazuca has its own Twitter account, and as part of an extensive marketing plan leading up to Brazil, Addias outfitted the ball with small cameras and sent it all over the world. You can view some of the amazing footage here.
Adidas drew some criticism from star players at the FIFA World Cup in South Africa in 2010 when the official match ball, the Jabulani performed unpredictably.
According to Toronto FC coach and former star striker Danny Dichio, there will be no such complaints this time around. He expects to see a surge in goals as players take a liking to the sure path and good grip of the Brazuca.
Watch the video above for more about the official World Cup match ball.
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