That was part of the debate Brazilians were grappling with Wednesday as local merchants and retailers urged people to celebrate their version of Valentine's Day one day earlier in light of the 2014 FIFA World Cup kicking off Thursday (Brazil vs. Croatia, CBC, cbc.ca/fifaworldcup, 4 p.m. ET).
But in pitting the country's love of its national past time against a day dedicated to the adoration of significant others, they've forced millions to decide whether to start making babies on the eve of the Day of the Lovers or hold off another day...or do both...
But we'd like to know if you would cancel a date to watch a World Cup game. Vote in our poll and let us know in the comments section below.
Prediction: There will be a baby boom nine months from now in Brazil.
* Disclaimer: This prediction is completely based on nothing and does not necessarily mean this will occur.